In the business of consulting, there’s a lot of gray area. For starters, it’s such a vague field that many people might not even be sure exactly what it is that you do. Then, there are several types of consultants out there so even if they have an idea, they’ll still have tons of questions. Fortunately, you can set yourself (and your audience) up for success with a well-planned FAQ page.
Embed innovation in organizational processes at all levels.